Conscious Consumerism

Conscious Consumerism

You can make a difference for our Planet’s biodiversity by being a conscious consumer!

WHAT IS A “CONSCIOUS CONSUMER”?
🛍 Individual who makes buying decisions based on 3P Sustainability: Planet (environmental sustainability), People (social sustainability), and Prosperity (economic sustainability).

HOW TO BE A CONSCIOUS CONSUMER
🗳 “Vote with your dollar”: don’t buy what you don’t need, buy 3P Sustainable products, and support businesses that pursue 3P Sustainability. In other words, “buy less, buy better” because the marketplace is your ballot box!
💵 3P Sustainable products often cost more, so voting with your dollar is a privilege for those who can afford it.
👍 As consumer demand for 3P Sustainable products goes up, supply will increase (so more available) and prices will drop (so more affordable), boosting their accessibility for everyone.

BENEFITS OF CONSCIOUS CONSUMERISM
🌏 Shopping won’t solve the linked biodiversity and climate crises or save our Planet. But unless you’re a self-sustaining person, buying stuff is needed to survive, and conscious consumerism has many benefits:
❤ From individual action comes hope. Not the other way around!
✅️ Individual actions add up. Perfect action by everyone would be the most impactful way to solve these crises, but millions of people doing even 20% better will have more impact than a few people doing 100% better.
🫂 Individual actions trigger collective action. Where you shop and what you buy tells the marketplace what matters to you, which helps turn 3P Sustainability into an industry standard. We know industry responds to consumer demands because 92% of S&P 500 companies published sustainability reports in 2020 versus 20% in 2011!