"We cannot win this battle to save species and environments without forging an emotional bond between ourselves and nature ... for we will not fight to save what we do not love." ~ Stephen Jay Gould

Does our human-nature relationship affect environmental conservation? This quote by Stephen Jay Gould, an American scientist named a “Living Legend” by the US Library of Congress, answers yes!

THE PROBLEM: ECO-ANXIETY
🌏 We know human actions drive the extinction-climate crisis and must help us alleviate and adapt to its impacts.
😳 But public response to the crisis is inadequate; there is too much inaction.
😰 Why? Some people just don’t care. But many others have eco-anxiety, which makes us feel powerless and paralyzed and blocks us from acting.

THE SOLUTION: BOOST NATURE-CONNECTION
🌼 One way to overcome eco-anxiety is to increase our connection with nature!
😊 This is proven to reduce stress and increase happiness, productivity, and health - mental, physical, and emotional.
🫶 It also leads to greater environmental impact. When we connect to nature, environmental conservation is personally relevant, so we are more receptive to conservation messages and more likely to act in ways that protect the environment.

HOW TO BOOST YOUR NATURE-CONNECTION
🌱Get outside.
🐛 Engage with kids in “random acts of wildness” like listening to birds and hunting for bugs.
🐾 Notice and appreciate natural wonders and wildlife, both plants and nonhuman animals.

WHAT WE’RE DOING
🛟 We’re on a mission to help solve the extinction-climate crisis, by empowering YOU to reconnect your human-nature and take other action toward 3P Sustainability.
🦁 We collaborate with global ARTivists on sustainable nature-inspired artwear that expresses who you are and what you stand for, raises awareness about the extinction-climate crisis, and funds environmental conservation through our partnership with Rainforest Trust.
❤️ Rainforest Trust has a track record of making a real impact by protecting critical habitat to safeguard threatened wildlife around the world. They know what they’re doing!
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👉 Follow us on Instagram and join the movement to build a better world, with biodiversity and without climate change, where human-nature is reconnected, and sustainable nature-connected living is the norm not a niche!