What is FIREFLY TOURISM and why does it matter?

WHAT IS “FIREFLY TOURISM”?
🪲 1M global tourists travel to see Firefly swarms’ magical nighttime light displays in areas of certain countries like Mexico, Japan, Philippines, Taiwan, Thailand, and US.
⚡️Fireflies (“lightning bugs”, “glow worms”) are beetles that produce glowing light, through bioluminescence, used to communicate with other Fireflies, find mates, and warn predators. There are 2,000+ species!

WHY SHOULD YOU CARE?
🆘 There is an extinction-climate crisis, and many insects – including Fireflies – are threatened with extinction. Some Firefly species are Vulnerable, Endangered, and Critically Endangered per IUCN Red List.
🚑 Firefly bioluminescence inspires new technologies that reduce energy consumption/light pollution and is used in medical research.
✈️ Firefly tourism has pros and cons:
🙂 ① Economic benefits, to local communities, through jobs in tourism and related industries and sales of local products ② Conservation and awareness, of importance of protecting Fireflies and their environments and sustainable tourism practices, to ensure their survival and protect valuable ecosystem services they provide ③ Educational opportunities, like learning about Firefly biology, behavior, and preservation.
😥 ① Harm to Fireflies, like disrupted natural behaviors and mating patterns from artificial lights, noise, insect repellant, and stepping on next generation (egg-laying females and larvae), resulting in decreased numbers ② Harm to their habitats and ecosystems, from traffic, pollution, and other human activity, which has ripple effects on other plants and animals ③ Harm to local communities, from overcrowding.

WHAT GOVERNMENTS & BUSINESSES CAN DO
🐾 Make firefly tourism sustainable!

HOW CAN YOU HELP?
📍Choose reputable tour operators that protect Fireflies and follow their rules.
🏠 At home, reduce insecticide use, keep Firefly-friendly habitat, turn off lights, and join Firefly-focused community science projects.
🌳 Support organizations that protect Firefly habitat, like our official partner Rainforest Trust!