Our Partnership With Rainforest Trust

Our Partnership With Rainforest Trust

Our Commitment

Our official partnership with renowned environmental nonprofit Rainforest Trust represents our transparent and accountable pledge to our customers to make the most effective use of their dollars to protect global biodiversity. As a Rainforest Trust corporate sponsor and Conservation Circle member, we annually donate at least $1200 USD, regardless of sales or profits, which might sound small, but is huge to a new business like ours. In addition to our yearly corporate sponsorship, we commit to donate 10% of our net profits to the Rainforest Trust Conservation Action Fund (CAF). 

Our Partnership

We partnered with Rainforest Trust because for 33 years it has succeeded in its mission to protect the most threatened tropical forests, saving endangered wildlife through partnerships and community engagement. It works around the tropics to strategically buy and protect lands vital for endangered species and indigenous communities, targeting the most threatened tropical habitats that are critical for preventing species extinctions and that are exceptionally rich in biological diversity.

So far, Rainforest Trust has saved more than 37 million acres of tropical habitat across 53 countries in 150 protected areas and wildlife reserves. For the 7th consecutive year, Rainforest Trust has been awarded an 100% rating, the highest rating possible from Charity Navigator, for its high standards and program impact. Less than 1% of the thousands of charities rated by Charity Navigator have earned 100%, and Rainforest Trust is one of only four environmental charities with a perfect score.

 

Our Impact

Nearly one precious acre of forest is lost every second. With our donation to the Conservation Action Fund (CAF), Rainforest Trust takes swift conservation action when and where it is needed most around the world, making a tangible difference saving rainforests, species, and the Planet. So far, our donation has protected 600 acres of tropical forest and other critical habitat, home to many rare and endangered species, and kept 88,500 metric tonnes (mT) of carbon dioxide equivalents safely stored. 

For proof of our impact, see our official Rainforest Trust Corporate Donor Certificate. Note this only reflects our corporate sponsorship and does not yet include any additional donations of 10% of our net profits. 

To date, CAF has raised almost $3.5 million USD and preserved over 24.5 million acres of rainforest and other critical habitat, by purchase, designation, and community reserve, at an average of 147.5 mT of carbon dioxide equivalents per acre. CAF focuses on preserving habitat for species that are Critically Endangered, Endangered, and Vulnerable per the IUCN Red List.

See the CAF Funding Thermometer.

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