What is the “Big 5” and why does it matter? WHAT IS THE “BIG 5”?
🐾 Africa’s Big 5 mammals: Rhino (Black and White); African Elephant (Savanna and Forest); Lion; African Leopard; and African Buffalo.
😳 Term coined by trophy hunters because these are the 5 hardest, most dangerous African animals to hunt on foot. Now on the must-see list for safari-goers.
🌟 Examples of “charismatic megafauna”, popular animals that are the largest in the relevant animal community, disproportionately impact their environment, and are used by environmental activists to gain public support for conservation efforts. WHY SHOULD YOU CARE?
❗️Most Big 5 are endangered per IUCN Red List.
Big 5 are protected in African National Parks and government-run game reserves, and their conservation is partly funded by eco-tourism.
⚠️ But 1 million species are threatened with extinction and the next decade is critical! IS THERE HOPE?
🙏 From action comes hope, not the other way around!
🎬 Needed action is collective and individual. WHAT COLLECTIVE ACTION CAN WE TAKE?
📸 Ensure the Big 5 are shot by photographers with cameras not hunters with guns.
📢 The “New Big 5”
of wildlife photography project launched by Graeme Green
focuses attention on ALL at-risk wildlife. The New Big 5 chosen by worldwide wildlife lovers are: Elephant; Gorilla, Lion, Tiger, and Polar Bear.
🌏 The “Protecting Our Planet Challenge”, a $5B commitment by 9 charities – like our official partner Rainforest Trust – to conserve 30% of the Planet by 2030. WHAT INDIVIDUAL ACTION CAN YOU TAKE?
📚 Learn about the extinction-climate crisis.
🧍Adopt a “sustainable lifestyle” that includes nature-connected living, 7Rs of waste management, and Buy Less, Buy Better.
🗣 Speak up for wildlife and wild places. WHAT ACTIONS ARE WE TAKING?
🎨 We believe in art’s power to tell wildlife’s story, celebrate incredible but vanishing species, call for action, and bring like-minded people together to create change!
🙌 We offer sustainable advocate artwear, with exclusive designs of endangered species by global ARTivists, that gives back to Rainforest Trust - protecting critically endangered species and habitats.