"The greatest threat to our planet is the belief that someone else will save it." ~ Robert Swan, OBE

What is the greatest threat to saving our Planet from the extinction-climate crisis? This quote by Robert Swan, Order of the British Empire (OBE), answers: hoping someone else will act!

WHO IS ROBERT SWAN?
🧭 British explorer, environmental activist, author, motivational speaker, and founder of the 2041 Foundation.
❄️ 1st person to walk to both the North Pole (Arctic) and South Pole (Antarctica). Arctic is frozen ocean, whereas Antarctica is ice on land.
👟 900-mile walk to South Pole is the longest unassisted walk in history. On it, his eyes permanently changed colour and skin burned away due prolonged UV exposure under the ozone layer hole.

WHAT IS SWAN’s MESSAGE?
🐾 Extinction-climate crisis is a big problem that affects our Planet and People.
🙏 Instead of doing something about it, some People are just hoping “someone else” will take care of it. As individual consumer-citizens, we can’t rely on governments, businesses, and other humans to make a difference. This complacency creates a vicious cycle where nothing gets done, leading to more environmental degradation.
😱 If everyone waits for someone else to act, nothing will change, and the problem will only worsen.
🎬 Swan is calling YOU to act and do YOUR part to help solve the crisis!

WHY DOES IT MATTER?
🍰 We’re not sugar-coating this catastrophe. Tackling it needs collective *and* individual action.
🙋‍♀️ But every single person can be part of the solution!
🌏 We must take responsibility for our own environmental impacts and walk whatever steps we can toward 3P Sustainability (People, Planet, Prosperity), on an urgent basis.

WHAT CAN YOU DO?
🤜 Start your 3P Sustainability journey, wherever you are. Any action is better than none!
🧐 Decide what actions are right for you.
👣 Take small steps.
👏 Aim for progress, not perfection.